I have just spent an hour on the "Creative Bath" website looking through what it has to offer by way of Graphic Design. A little underwhelmed, all I see is stylist after stylist. Each company using very grand sounding words, obviously written by their copywriters or copied from some other site. The word creative is over used, and when much of the work is seen, I do feel maybe this word too was cut and pasted, as I see very little evidence of creativity. I think a lot of design, or designers, have got stuck in some time warp and are wearing design blinkers.
Now I am not saying I am any better, (although I do think I understand the word creative a little more than most) but it was a great disappointment to go looking for inspiration under the heading "Creative Bath", and to find such mediocrity.
Come on Bath, look over the hill, stop thinking you are something you are not, push the brief/client a little. Design is changing, and I do not mean simply green washing, you may be keeping the client happy, but you are letting your art college down.
Lets be creative.
