Saturday 22 October 2011
Pangrams for our time
A pangram (Greek: παν γράμμα, pan gramma, "every letter"), or holoalphabetic sentence, is a sentence using every letter of the alphabet at least once.
Modern takes on the 'Quick brown fox' type designer's pangram referencing the August riots are among the works on show at an exhibition of new projects from the Mill Co creative community
The three Modern Pangrams, which were written by Matt Gibbins and Eddy Hall, designed by Darren Hughes and art directed by Mike Hughes, add a modern flavour to the traditional type specimen (though, as RayMans has pointed out in the comments below, two of them appear to be missing the letter 'y').
They were created in response to a brief set by Mill Co for its second annual exhibition, put together in association with Monotype Imaging. Mill Co's community of illustrators, designers, writers, photographers, art directors and artists were given three Monotype fonts, Akko, Neue Haas Grotesk and Rotis II, and asked to do with them what they like – re-draw them, illustrate them, set them on fire, anything.
Around 30 artists responded and their work will appear at the exhibition which opens on October 14 at the Mill Co Project gallery space, Lime Wharf, Vyner St, London E2.
BT Vision rebranded by Man vs Machine and Proud Creative
BT Vision, the TV-on-demand service offered by BT to BT Total Broadband customers, has just undergone a graphic rehaul, courtesy of ManvsMachine in collaboration with Proud Creative.
Charged with developing a new identity package for the BT Vision service, Manvs Machine and Proud came up with the idea of creating a V-shaped portal that while representing the V of Vision is also a play button. This device can adapt different colours to represent the different genres of content available – and also adopt different behavioural traits in motion idents - it can float, bounce, skip and jump etc. Here are some of the idents created for the service, three of which (Bubbles, Paint, and Powder) were shot by photographer Jason Tozer:
"We developed the ‘portal’ as a multi-functional logo icon derived from the theory and principles of light refraction," says Mike Alderson, creative director at ManvsMachine. "It reinforces the ‘V’ of Vision, effortlessly becomes a play button synonymous with on-demand and acts as the window through which all content can be projected and represented."
While ManvsMachine worked on the filmed and animated idents, Proud Creative worked on the graphic design elements of BT Vision's new identity, including the logos, a typeface and colour palette for the identity.
Thursday 20 October 2011
A Visual Guide to the Ampersand (Infographic)
The ampersand symbol (&) has a long and rich history, dating as far back as 63 B.C. To this day, its use can be witnessed in a wide range of situations, from being a key component in a Fortune 500 company’s logo/brand identity materials to casual SMS/text messages between old friends.
Tuesday 18 October 2011
New British Gas logo: a sign of the future?
British Gas has a new identity, which will be rolled out in full between now and January. Interestingly, it has been designed by an advertising agency: CHI & Partners, who also look after the energy company's ad work.
The new logo is an updated version of the previous British Gas logo, which has been in use for the past 17 years.
The flame from the previous logo has been replaced in CHI's new mark with a more abstract shape, that is in part green, perhaps in an effort to reflect a more environmentally conscious outlook by the company.
Do read the comments on the Creative Review blog, some interesting stuff. Feel free to make your own either here or on CR blog.
Ken Dumps Barbie, Leading Mattel To Rethink Its Rainforest Relationship
Greenpeace's successful campaign to get the toy company to change its packaging has lessons for future plans to target large companies to improve their behavior: Amp up the humor and go viral.
Sometimes it takes humor to make a serious point. That seems to be the lesson from Greenpeace’s “Barbie, It’s Over” campaign--which recently resulted in Mattel overturning how it packages its products, including its famous Barbie and Ken dolls.
This summer, Greenpeace created a video showing Ken dumping Barbie (“I don't date girls who are into deforestation”), a mock Twitter feud, photos of Barbie chainsawing logs, and a huge banner on the wall of Mattel’s L.A. headquarters. It was hoping to draw attention to the toy industry’s use of paper from the Indonesian rainforest in its packaging, and it succeeded. The video, photos, and tweets went viral, leading 500,000 people to send emails to Mattel in protest, and the media to report the story extensively.
Sunday 16 October 2011
Subscribe to:
Posts (Atom)