TYPE (type Categories)

Knowing the terms and characteristics of these groups can help you in the process of selecting the appropriate type for your project.

The number of type categories can vary according to the source, bibliography or point of view of the author. Here are 7 basic categories.

Old Style

The Old Style types are commonly used in the body of printed text due to its appearance and readability. They have serifs and are characterised by having a gentle transition between the thick and thin strokes and the stress is always diagonal.
Some examples of Old Style types are: Times New Roman, Palatino, Garamond and Centaur.

Modern

Modern typefaces have serifs and a strong vertical stress line. They display an elegant feeling. Its readability is not always great though due to the contrast between the strokes. Some examples of Modern types are: Bodoni, Didot and Onyx.

Slab Serif

Slab Serif types originated from the advertising business after the Industrial Revolution. The main characteristic of these types are the thick (slab) horizontal serifs. There is often very little, sometimes no, transition between the thin and thick strokes, and the stress is vertical (if any). It is very common to see this group of type being used on webdesign nowadays. Some examples of Slab Serif types are: Memphis, Clarendon and New Century Schoolbook.

Sans Serif

Sans serif types are the ones without serif (“sans” = french for “without”). They became popular when the Bauhaus school of design was formed. They have almost no transition between strokes and have a large x-height. Some examples of Sans Serif types are: Futura, Arial, Tahoma and Helvetica.

Grunge

These types, also called Distressed or Fringe, are distorted, trashy and heavily manipulated. Some examples of Grunge types are: Rapture, Fragile and Amoebia Rain.

Scripts

Script types are easy to spot – they resemble handwriting. Some examples of Script types are: Minstral, Snell and Poppl Exquisit.

Decorative

These types are created for a specific purpose of emphasise the content. They are also called Ornamented or Novelty. Some examples of Decorative types are:Circus, Gypsy Rose and Baileywick.