Don't look in the pantone book for a red, go to the park.

They are at it again.

This time there is a theme. What makes you happy:)

Milton Glaser – on the fear of failure.

Milton Glaser – on the fear of failure. from Berghs' Exhibition '11 on Vimeo.

A Visual Guide to the Ampersand (Infographic)

The ampersand symbol (&) has a long and rich history, dating as far back as 63 B.C. To this day, its use can be witnessed in a wide range of situations, from being a key component in a Fortune 500 company’s logo/brand identity materials to casual SMS/text messages between old friends.

New British Gas logo: a sign of the future?

British Gas has a new identity, which will be rolled out in full between now and January. Interestingly, it has been designed by an advertising agency: CHI & Partners, who also look after the energy company's ad work.

The new logo is an updated version of the previous British Gas logo, which has been in use for the past 17 years.

The flame from the previous logo has been replaced in CHI's new mark with a more abstract shape, that is in part green, perhaps in an effort to reflect a more environmentally conscious outlook by the company.

Do read the comments on the Creative Review blog, some interesting stuff. Feel free to make your own either here or on CR blog.

http://www.creativereview.co.uk/cr-blog/2011/october/new-british-gas-logo?utm_medium=twitter&utm_source=twitterfeed

Ken Dumps Barbie, Leading Mattel To Rethink Its Rainforest Relationship

Greenpeace's successful campaign to get the toy company to change its packaging has lessons for future plans to target large companies to improve their behavior: Amp up the humor and go viral.

Sometimes it takes humor to make a serious point. That seems to be the lesson from Greenpeace’s “Barbie, It’s Over” campaign--which recently resulted in Mattel overturning how it packages its products, including its famous Barbie and Ken dolls.

This summer, Greenpeace created a video showing Ken dumping Barbie (“I don't date girls who are into deforestation”), a mock Twitter feud, photos of Barbie chainsawing logs, and a huge banner on the wall of Mattel’s L.A. headquarters. It was hoping to draw attention to the toy industry’s use of paper from the Indonesian rainforest in its packaging, and it succeeded. The video, photos, and tweets went viral, leading 500,000 people to send emails to Mattel in protest, and the media to report the story extensively. 

Twenty years from now.....