British Gas has a new identity, which will be rolled out in full between now and January. Interestingly, it has been designed by an advertising agency: CHI & Partners, who also look after the energy company's ad work.
The new logo is an updated version of the previous British Gas logo, which has been in use for the past 17 years.
The flame from the previous logo has been replaced in CHI's new mark with a more abstract shape, that is in part green, perhaps in an effort to reflect a more environmentally conscious outlook by the company.
Do read the comments on the Creative Review blog, some interesting stuff. Feel free to make your own either here or on CR blog.
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