BT Vision, the TV-on-demand service offered by BT to BT Total Broadband customers, has just undergone a graphic rehaul, courtesy of ManvsMachine in collaboration with Proud Creative.
Charged with developing a new identity package for the BT Vision service, Manvs Machine and Proud came up with the idea of creating a V-shaped portal that while representing the V of Vision is also a play button. This device can adapt different colours to represent the different genres of content available – and also adopt different behavioural traits in motion idents - it can float, bounce, skip and jump etc. Here are some of the idents created for the service, three of which (Bubbles, Paint, and Powder) were shot by photographer Jason Tozer:
"We developed the ‘portal’ as a multi-functional logo icon derived from the theory and principles of light refraction," says Mike Alderson, creative director at ManvsMachine. "It reinforces the ‘V’ of Vision, effortlessly becomes a play button synonymous with on-demand and acts as the window through which all content can be projected and represented."
While ManvsMachine worked on the filmed and animated idents, Proud Creative worked on the graphic design elements of BT Vision's new identity, including the logos, a typeface and colour palette for the identity.
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